Roll out successful in the UK – Text “777” to 60030
London, April 19, 2005, 7WIN7 Mobile Casino, a member of the well known Jackpot Factory group of online casinos, has announced its initial commercial launch. The casino utilizes an advanced wireless casino system featuring integrated SMS registration and purchasing solutions by Spin3, the worlds’ leading provider of mobile casino systems.
The SMS offering was successfully launched in the UK on April 7, 2005 and provides a successful turn-key solution for 7WIN7 Mobile Casino and its customers, allowing them to register and establish credit for real money play directly from their mobile phone.
Previously, 7WIN7 Mobile Casino customers had been required to register their details on the casino’s web site prior to play, but the PSMS technology provided by Spin3 means customers now need only SMS the word 7WIN7 to 60030 to be able to download and install 7WIN7’s exciting range of mobile casino games.
7WIN7 Mobile Casino customers will also be able to top up their mobile casino account by sending a text with the word BUY to 89693. ₤5 is immediately deposited into the user’s mobile account with each additional SMS buying an additional ₤5 credit.
“The use of the SMS technology provided by Spin3 gives our casino customers a complete mobile offering from start to end”, noted David Brickman, Jackpot Factory spokesperson for 7WIN7. “Customers do not need to visit our web site to register or to top up their accounts. They now have the freedom and flexibility to sign up, purchase and play directly from their mobile. It is a seamless mobile customer experience and compliments the wide range of exciting games provided by Spin³.”
“This extension to the range of turn-key solutions provided by Spin3 allows gaming providers to easily acquire and retain new customers,” said Matti Zinder, CEO, Spin3. “7WIN7 Mobile Casino and its deployment of the SMS illustrates that it is truly committed to providing its customers with the most streamlined and enjoyable mobile gambling experience, allowing customers to register and play their casino games anywhere and at any time on their phone.”
About 7WIN7 Mobile Casino (www.7WIN7.com)
7WIN7 Mobile Casino is the world's leading mobile casino offering a wide range of casino games that can be played on your mobile device. 7WIN7 is a member of the Jackpot Factory group casinos (www.jackpotfactory.com) and is powered by Microgaming Systems, which has offered the world's leading online gaming secure technology since 1994.
About Spin3 (spin3.com)
Spin3, a division of Spiral Solutions Ltd., has partnered with Microgaming, the world's leading developer of online gaming solutions, to provide turnkey solutions for the mobile gaming arena. The complete offering includes dynamic wireless real and play-for-fun casino systems, flash casino, marketing services and innovative technologies that push the interactive gaming industry to new frontiers.
About Microgaming (microgaming.com)
Since the company developed the first true online casino software over a decade ago, it has led the industry in providing innovative, reliable gaming solutions. Thanks to an unrivalled R&D programme, that averages 60 games per year and a unique 'partnership' approach to working with operators; Microgaming powers 120 of the world's most profitable casino sites, delivering over 300 games. The Microgaming Progressive Jackpot Network is the world's largest progressive and has paid out a record $225m plus in the last four years.
Microgaming software also powers the world's leading poker network. With over 40 card rooms and one of the most aggressive tournament schedules on the web, the Microgaming Poker Network ensures players will always find an active table, as well as the hottest action.
As a founding member of eCOGRA, Microgaming is at the forefront of an initiative focused on setting the highest standards in the gaming industry, most notably in the areas of fair gaming, responsible operator conduct and player protection.
Spin3 Press Contact
Nelson Bostock Communications
Lisa O'Connor or Laura Imregi
Tel: +44 20 7229 44005
E-mail: laura.imregi@nelsonbostock.com
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